Just about everything I've done has involved some form of copywriting. From persuasive direct response to corporate, to quirky copy loaded with personality, I've been able to adapt and provide copy that achieves the result.
I'm not limited to one style either. I've produced landing pages, emails, blog posts, webinars, eBooks, and a range of other pieces for businesses over the years. Below you will find a few samples, including some of my secret marketing patterns hidden in plain sight. If you want to see more copywriting work I've done, check out my emails, and eBooks pages. You can also read this site and mindwhirl.com.
I created a series of blog posts and video trainings for Insightly CRM which I published to Mindwhirl.com. This training is so complete, Insightly links to them from their support website. I receive approximately 1,500 visitors a month on mindwhirl.com from these posts.
Click the links below to visit the articles:
How to Set Up A Sales System and Sell with Insightly
I've created a lot of content for Mindwhirl and most of it is visible on the blog at mindwhirl.com/blog.
However, there is some content that's hidden because it's within framing sequences (emails setting up and leading to an offer). or it's within some other piece, like an internal document. Here are some links to downloads you may find interesting:
Here is an article I wrote to set the stage and build interest for my Agile B2B Marketing Guide.
How to Market Your B2B Business in 2018
Here are the initial emails after you download the customers on demand guide. These emails do a lot. Including reselling the value of the guide. Then they start to build a narrative of the necessity of growth for a business and investing your time wisely by asking for help. Finally, there is a simple offer that pulls out the low-hanging fruit who are ready to do business now.
Customers on Demand Framing Sequence Start
OK, I've hidden this gem here because I don't want it getting out - but it gives you an idea of my skills as a marketer / copywriter, so I want to give you a peak. A start-up came to me to increase traffic to their webinars, but those webinars were lack luster and didn't have anything anyone would want to sit through. Even though I was only hired to create an email series to sell the webinar, I invested the time to create a full value proposition and resource library for them to use to rebuild their webinars with. The result? No idea. The CEO said they had a list to send to, but the marketing director refused to send my emails to it because those were "people who subscribed to a different company's list" - even though it was the parent of the start-up.
The Company that Shall Not be Named Value Proposition / Resource Library Sample
