Over the years I've applied my design skills to a variety of projects. Here are some of the print pieces I've developed. I'm going to show several different types of postcards in this section because they typically aren't super effective, but mine all have been. When you see them, you'll know why.
The backstory is a developer in Santa Rosa Beach, Florida called me and told me he built a $5 Million-dollar spec house and he couldn't sell it. I asked him to show me the pictures of it. Frankly, they were crap. So, I took a weekend and a Canon EOS Rebel (yeah - a consumer camera) and put together a little post card to send to fellow brokers in the area.
The house sold in 10 days.
In a world of sameness, it requires a unique selling proposition to stand out. But how do you do that with an Electrician? With Electricall, and all my clients, I take the time to identify what makes them unique, special and different and then translate it to the marketing pieces I develop
International Art Properties had a problem. No business. So, I developed a plan to attract their unique customer base: interior designers. I invested a lot of time to identify their unique selling proposition and translated it into all their marketing materials - website, postcards, sales scripts, and brochure.
DEI Systems sells pre-press equipment which consists of the phase of printing between the designer outputting a design and a printing press. They sell to printers, but these days sell to die hard printers who are still using old technology. I developed a USP / Value Proposition as usual, and we were doing OK, but then I realized all the printers we were targeting were in their 60's. As a fluke I tried adding a girl to the post card and BAM! calls started pouring in.
This is the standard type of ad I did for DEI Systems and ran it in magazines and papers specific to the printing industry. The products and prices would change monthly, so it was always a moving target with changes always coming at the last minute.
I found it was always helpful to have a lead magnet or two that prospects can download from my website. I would print up flyers and distribute them everywhere I went. Sometimes you have to plant seeds, and it's a better conversation starter than you would expect.
You know the people who put potted plants in office buildings? Well, it turns out there are very few companies who do it. It requires a lot of set-up because you have to constantly rotate stock since most office environments aren't great environments for growing plants. Aspen Innerscapes needed a way to share what they do to prospective clients. So, I created this for them.
From time to time I was asked to develop comp pieces for advertisers. I never got paid for any of these, but their sincere interest in my skills and brand names fooled me into thinking I might have hit upon a big account.
I didn't.
