Every site needs a lead magnet or two now days. Companies need webinars to sell. There's even the need for product packaging mock-ups and various other items that don't go anywhere else. This is the page to catch all that stuff I've created over the past 20 years.
I was going to put all of these under copywriting, as I wrote them all, but I thought I would make a special section just for some of the eBooks and other assets I've created from scratch.
One of my first lead magnets, I wanted to share the power of being able to email a list of people who have subscribed to you. I built lists for all my clients and would get an average of $1.25 a month for each subscriber on a list. This book shares how it's done.
Like Mary Shelley, I had a dream. Except my Frankenstein was about a big T.O.E. (Theory of Everything) about marketing and how it worked. I wanted to make it sound important, so I gave it a long-complicated name. As a marketer, I should have named it the market domination method, or some such other stupid name, but I wrongly thought people would understand what "Agile B2B Client Acquisition" meant.
A couple months later Sales Loft spun off Terminus and they debuted their "Account Based Marketing" Framework. Theirs seems like a clone of mine, although I think they missed some things ... but they have venture capital money and can get the word out better than I can.
In the course of owning your own digital agency you have to sell, sell, and sell some more. The problem is, the competition is fierce. So, you have to separate yourself from the competition in some way.
I chose content and content marketing to educate the consumer. This was one of the webinars I created and would give monthly.
I was asked to give a speech to a large Atlanta law firm. They wanted to know how to get more clients using LinkedIn. The speech was so well received, I started presenting it as a webinar to prospects all over the world.
As I said, every website needs a lead magnet. As I developed the first version of the Agile B2B Client Acquisition Framework, I created process flow Charts for the pieces that make up the entire model. This is just focused on promoting and delivering an eBook lead magnet.
DEI Systems had a major problem. They sold unexciting products to a dying industry who was freaking out about disintermediation and digital competitors. Based on surveys, the only thing that seemed to excite them was growing their website visitors in the hopes it would increase business. So, I wrote a guide to website marketing just for printers.
Oh, did I mention this is 72 pages? I could probably sell this on Amazon Kindle. Actually, that might not be a bad idea.
Through an odd chain of events, I was handed a project by a friend that he couldn't do for legal reasons. The project was a partnership of 4 pain doctors who graduated from John's Hopkins, who had created an all-natural migraine headache remedy in the form of a capsule. I agreed to take on this project for a part of the business I generated.
The deal started falling apart within the first 2 months as 2 of the doctors withdrew their attention, interest and investment from the project. I still worked to save the business as they had ordered 400 bottles of the product and if I sold them ... well, I could get paid.
However, after much work and stress, the deal fell apart with zero bottles sold. This is the brochure and bottle product design I put together. I also created a website, but it's only a memory now.
Here is the brochure I created for International Art Properties. The marketing strategy and unique selling proposition I developed for them required I show how you could use oriental vases in vastly different styles of interior design.
While concise, this brochure achieves the goal well, in a stylish way.
