Corporate Wordpress Website
Over a 15 year span, I created 3 different corporate websites for DEI Systems and performed all the duties of Marketing Director, including: copywriting, marketing strategy, ad development, and ad placement - identify personas and target audiences, develop content for each audience and direct marketing strategy to achieve corporate goals.
Due to clever positioning and utilization of a variety of different marketing strategies and channels, I Increased sales for DEI Systems by 30% year over year for 5 straight years.
Key Responsibilities / Achievements Include:
- Develop websites and landing pages using Adobe Photoshop, HTML, CSS, Javascript, PHP, and MySQL on Apache web server.
- Create print ads and place them with various outlets.
- Develop PPC campaigns and banner ads for Google, Bing and Yahoo.
- Utilize Google Analytics to inform marketing decisions and strategy.
- Develop blog posts and other content for the site and to distribute on social media accounts.
- Write and develop 3 new emails weekly highlighting a variety of products and services, and develop a monthly email newsletters sent to two audiences: customers and prospects.
- Support sales team with a sequence of cold emails used while prospecting.
- Develop telemarketing scripts for outbound Sales Development Reps.
