Wordpress Website with Course and Faculty Database
The existing Atlanta Technical College website was over 10 years old and didn't ptoperly represent the college or the students who are working to change their lives by attending.
The major issue was Atlanta Tech had a tight budget and was facing a $20,000 maintenance fee to sustain their course catalog. So I stepped in and planned, designed and developed a website with a new look and feel to increase traffic and student enrollment, plus created a database which contained their course catalog and even their faculty.
In order to achieve their goals and get everything they wanted, I utilized Wordpress and it's functionality to create the site and in the process developed a web presence that creates a modern and inviting destination to help visitors find and understand their choices of technical degrees and programs.
Key Responsibilities / Achievements Include:
- Used Microsoft Project, Excel and Smartsheets to schedule and lay out tasks and team resources to complete the website.
- Set anad achieved a five month deadline with a 75k budget.
- Design and develop the site data and information architecture which presented the data in an aesthetically pleasing way
- Served as liaison for internal and external stakeholders and state government for the approval and implementation of the policies, procedures, and specifications for the new website.
- Used HTML, CSS, Photoshop, Illustrator, Video, Wordpress / Multi-site, Google Analytics / WebMaster Tools, SEO, SEM to create an inviting, organized, informative website for potential students as well as a resource for internal employees to easily obtain the information.
- Worked closely with ATC IT to implement new website and portal, schedule stakeholders to make DNS changes, move hosting servers, redirect website forms, and set a launch date.
- Create and provide training for content managers and stakeholders to update the website for their perspective department.
- Create access levels for university staff to make updates the website.
- Performed ongoing meetings with Marketing Communications Director as well as IT to ensure the continued success of the new website.
- an analytics to find potential new students as well as improve existing website pages to increase student enrollment.
- Increased website traffic by 32% in first 3 months of website launch.
