Electricall had purchased 3 websites prior to reaching out to me. Each website was a train wreck and wasn't SEO friendly. When I took over, I developed a brand new site and worked to undo the damage the previous "web designers" had wreaked on their domain.
I worked with Google to disown all of the trash links from porn sites and worthless web directories. Instituted analytics, created social profiles, worked on the Google My Business/Places map listing and brought Electricall into the top 3 electricians in Arvada Colorado.