As part of my sales routine, I reached out to a manufacturers rep for the Purple brand of gel cushions. It turns out, he had solely convinced the makers of Purple to develop cushions for the elderly and those bound to a wheelchair.
In tests the cushions were not only more comfortable, they actually increased airflow under the patient. The added benefit was pressure wounds and bed sores, which are notoriously hard to heal, not only began to heal - but healed completely and disappeared!
GelTechCo asked me to create an e-commerce website specifically for selling the cushions to healthcare businesses like nursing homes and to their growing list of independent resellers / distributors.
